You may have noticed in some of our articles we have been mentioning our company ethos of making “Everyone Better Off” or “EBO” for short.
Making everyone better off is what we at Virgin Money aim to achieve – every one of us, every day in the work we do. We believe a bank should be about more than just money; there’s a greater role for us to play in using our expertise for something that has a positive impact on everyone. And by everyone we mean everyone; our customers, staff and shareholders, our business partners and the communities around us. Put simply, EBO is all about looking for the win/win in everything that we do, and being fair to everyone.
EBO is something that runs through the heart of our bank, it’s not just a catchy strap line. In meetings right across the business, the question will be raised “Is this EBO? Does this decision make Everyone Better Off?”
Virgin Money Lounges are a perfect example of this. Our Lounges are designed exclusively for you, our customers, and your guests. A place to relax, unwind and enjoy all the benefits on offer, from complimentary refreshments and free Wi-Fi, to newspapers and magazines; not to mention the support they provide to their communities and local charities.
But we don’t just do it out of the goodness of our hearts; we get something out of it too. In places where we open Lounges, more customers join us and they stay with us for longer.
So instead of spending money on big advertising campaigns, we’re investing in Virgin Money Lounges. They’re great for customers, support our local communities and make perfect business sense for us.
We also run a colleague award programme at Virgin Money called “EBO Stars” that recognises our colleagues who have brought EBO to life in a special and impactful way. Our EBO Stars are real ambassadors for our way of thinking and working. In fact, EBO is such a big part of Virgin Money colleagues’ lives that you will overhear people discuss how they apply it to life outside of work.
We hope you enjoyed hearing about our ethos and have experienced a little bit of EBO in your day. To find out more about the types of things Virgin Money do to make Everyone Better Off, visit the Community section of this site.