Another Edinburgh Festival Fringe is well under way. This year, hundreds of thousands of people from all over the world will watch 50,459 performances of 3,314 shows in 313 venues across Edinburgh. Andrew Nicholson, head of sponsorship at Virgin Money, talks a bit more about Virgin Money’s partnership with the Edinburgh Festival Fringe as we enter our fifth year of sponsorship.
The Edinburgh Festival Fringe is the biggest arts festival in the world and takes place in Scotland’s capital every August. Virgin Money is delighted to sponsor the two street events that are among the most exciting parts of the Festival – the Virgin Money Fringe on the Royal Mile and the Virgin Money Fringe on the Mound.
We pride ourselves on being an innovative new bank and the Fringe is the perfect fit for us, accessible to everyone and a great platform for some of the most imaginative and innovative performers to showcase their talents in the best street theatre in the World.
We love the Fringe Society’s open access philosophy and share the belief that if you’re good enough and prepared to give it a go you may well find yourself on the path to superstardom. From Eddie Izzard to Trevor Noah, the Fringe has unearthed some of the most exciting talent around and we’re excited to see what 2015 brings.
As well as the Royal Mile and Mound, we also work with the Fringe Society to provide the Virgin Money Half Price Hut – offering people the chance to see shows at a 50% discount. Surprise yourself and see something new because the financial risk is halved!
Last, but by no means least, we’re proud of the Virgin Money supported Fringe app, helping people navigate their way through the 50,459 performances of 3,314 shows in 313 venues and purchase tickets on their phone. Spend more time Fringe-ing and less time queuing…