Virgin Money first became sponsors of the London Marathon in 2010, with the ambition to help runners raise over £¼ billion for charity over five years. That record was surpassed in 2014 and the record-breaking £54.1 million raised in 2015 takes the overall total since the Virgin Money sponsorship began to more than £315 million.
This morning the London Marathon have announced of the funds raised from the 2015 Virgin Money London Marathon. The total raised for charity by the world’s greatest marathon has now passed £3/4 billion (more than £770 million) since the event was founded in 1981.
Runners in the 2015 Virgin Money London Marathon raised £54.1 million for charity, up from £53.2 million in 2014, which set a new world record for an annual single-day charity fundraising event for the ninth successive year.
Hugh Brasher, Event Director of the London Marathon, said:
Every year, the Virgin Money London Marathon inspires thousands of runners to raise record-breaking millions for charity.
Over its first 35 years, the London Marathon has been an extraordinary force for good that has inspired profound social change. It is an iconic event which inspires tens of thousands each year to get off the sofa, take up running and raise millions for charity. We are constantly working to grow the event and its positive impacts as society and health services face rapidly increasing problems with obesity.
The London Marathon Charitable Trust has enabled thousands more to get active through its funding of a huge range of recreational projects.
Many of the runners collected their donations online using our not-for-profit online fundraising platform Virgin Money Giving. They’re standing by this year ready to help runners achieve their charity goals for the 2016 event.
In fact because they’re not-for-profit a cool £12 million extra of Marathon fundraising has already gone to charities. And if all online fundraisers running the Virgin Money London Marathon in 2016 used Virgin Money Giving instead of JustGiving, an extra £1.2 million would be added to that total.
So if you’re running in 2016, and raising money for charity, create a fundraising page at virginmoneygiving.com and make an even bigger difference!
Figures are based on a comparison of the service and transaction costs of Virgin Money Giving with those published on JustGiving’s website on 5/8/12. £12m figure is based on Virgin Money Giving’s fundraising tool since launch up to 30 June 2015. £12m figure assumes service and transaction costs remain the same and marathon fundraisers raise the same amount online in 2016 as in 2015.