Prudential Ride London 46

RideLondon’s brand new event: The 46

We have been proud to be the official fundraising partner of the world’s greatest festival of cycling, Prudential RideLondon, since it launched in 2012 and are hugely excited to extend this to their new event, the Prudential RideLondon-Surrey 46, which will take place on Sunday 31 July 2016.

This morning, Sir Bradley Wiggins met young riders from three charities at the Lee Valley VeloPark today as he officially launched the Prudential RideLondon-Surrey 46, a 46-mile ride on traffic-free roads, starting at Queen Elizabeth Olympic Park in east London immediately after the last start wave of the Prudential RideLondon-Surrey 100, and finishing on The Mall in front of Buckingham Palace.

The new event is not a race and has been created specifically for newer and younger cyclists to encourage them to enter their first mass participation cycling event and enjoy the freedom and camaraderie of Prudential RideLondon.

Sir Bradley said: “This is a fantastic event for new and young riders. 46 miles is still a challenge but it’s also a great introduction to cycling on traffic-free roads and it’s a wonderful way to ride your first sportive. And nothing beats riding up The Mall and crossing the line in front of Buckingham Palace. Get online and enter today!”

About 3,500 riders are expected on the start line at 0900 on Sunday 31 July. When riders have a confirmed place, they will be able to choose a specific start wave.

The public ballot entry system for the 2016 Prudential RideLondon-Surrey 46 is now open and closes when 15,000 riders have registered, or on 28 April 2016, whichever is the earlier. Once you have found out whether you have a confirmed place; choose your charity, get your fundraising page set up and get those donations rolling in!