With just under a week to go until the big event, Virgin Money Giving has announced that runners taking part in this year’s London Marathon on 24 April are on course to reach a massive £25 million and smash last year’s fundraising total on Virgin Money Giving by around £3 million.
With donations continuing to flood in, the total amount of money raised through Virgin Money Giving to date has already exceeded the amount raised at the corresponding point in 2015 by over £1 million. As well as more fundraisers choosing to use Virgin Money Giving, the average amount being donated to runners has increased year on year by 5% to nearly £47.
Runners in the 2015 event raised a total of over £54 million for charity, setting a new world record for an annual single-day charity fundraising event for the ninth successive year. Over £40 million of that 2015 total was raised online between the UK’s two biggest fundraising websites, Virgin Money Giving and JustGiving. Had all of this been donated through Virgin Money Giving then charities would have been better off to the tune of over £1.2 million, due to Virgin Money Giving’s not-for-profit model and lower fees, when compared with JustGiving. Jo Barnett, Executive Director at Virgin Money Giving said:
The London Marathon is hoping to set a fundraising world record for the tenth successive year in 2016. We’re delighted to be contributing towards that and with just under a week to go, our data shows that our fundraisers are set to smash our previous record and raise over £25 million for charity.
Virgin Money Giving was created with the ambition to help people raise as much as possible for their chosen cause, and when the amount raised can make the difference between being able to fund a vital programme or not, we believe as much of that money as possible should go to the causes they support.”
If you’re running the Virgin Money London Marathon, it’s never too late to start fundraising! Why not set up a page today?