Shot over 10 hours through thunderstorm conditions in the abandoned streets and walkways of Manchester’s Media City, the video opens with a panning shot through a lightning storm and across a pitch dark harbour. Out of the darkness emerges hints of a DS Virgin Racing car, complete with new Season 3 Livery.
The big reveal comes around the 60 second mark, where a driver performing 360 degree water-spraying doughnuts dramatically unveils the DS Virgin Racing season 3 livery, complete with a unique new pattern effect stretching across the chrome, and a brighter, more vibrant version of purple, which has become the signature colour of the team in Formula E. The new front wing, in a stacked double decker design, is also a stunning addition to the racing car, and looks amazing in the colours of the DS Virgin Racing team.
DS Virgin Racing behind the scenes photos
Throughout the video, shifting slow and rapid motion cuts between stuttered audio and bassy electronica. Weaved between all of this is the unmistakable, turbine-like whine of the Formula E engines as the cars tear through the silent streets: hinting at the pop-up, street takeover nature of Formula E race tracks.
The video took all night to shoot! We were trying to get the cut just right. If we had an energy drink partner, it would have been a great proof of concept for the product. As it was, we were and are absolutely thrilled with the result, and hope that fans of the team will love it as much as we do
There’s little denying the tight anticipation building in advance of Hong Kong with less than three weeks to go until the beginning of season three of motorsport’s newest creation: Formula E.
You can help give Sam and Pechito that extra boost this year… To vote, visit http://fanboost.fiaformulae.com or post the #Fanboost hashtag on Twitter, followed by #SamBird or #JoseMariaLopez.