Fundraising tips for the final push

With the Virgin Money London Marathon just around the corner, whether you’ve been fundraising for a while or just started, now it really is the time to crank things up a notch and get your donations coming in.

We see most donations come in the week before and after the Marathon, so it’s crucial you get your story out there and get asking if you want to make the most of your hard work. Don’t underestimate the number of people that will still support you.

1. Ask anyone and everyone

1. Ask anyone and everyone

One of the most commonly missed opportunities for fundraising is not making the most of your networks. Make sure that everyone you know knows about your fundraising, what you’re doing and most importantly, why you’re doing it.

Have a think if there’s anyone you’ve missed, or if there’s anyone who might have just forgotten. You’ll be surprised who will support you if you just ask. Also see if you can get your friends and family to ask on your behalf.

2. Add your personal touch

2. Add your personal touch

Instead of just sharing your page URL over and over on Facebook or your email signature, make sure you ask people personally. Ask them in person or ping them a personal message – text, email, whatever you like – but make sure it’s directly to them and not a group chat. People often donate to support you, and if they feel you’re interested in them rather than just their wallet, they’re more likely to donate to help you out too.

3. Set your targets high

3. Set your targets high

You’ll be surprised the difference it makes if you just set a target for what you want to fundraise.

If people can see you have a target, they’ll want to help you get there and they might donate even more.

Plus, if you’re close to hitting your target, your friends are likely to be even more generous.

They all want to be that person that helps you get over the line. Plus don’t be afraid to raise your target – if there’s still more you want to raise, let people know about it.

4. Make sense of donations

4. Make sense of donations

You’ll have even better luck if you can give some context to what your fundraising will do. Find out what your charity can do with the funds. What can £10 do? What about if you can get 10 friends to give £10? They might be able to fund a project from your fundraising, or be able to treat more people. See if you can make it relevant to your friends too; ask them to give up their Saturday night takeaway and donate what they would have spent to your page.

5. Keep your supporters in the loop

5. Keep your supporters in the loop

Fundraising is always a team effort so it’s really important to stay in touch with your supporters. Make sure to post updates with your fundraising, so your supporters – and potential supporters – can follow your journey.

Follow up with everyone who’s expressed an interest or already donated; let them know what you’ve achieved with their help and how they could help even further. Make your donors feel good and thank them, and they might donate again or help share your story to their own networks.

6. Snacks

6. Snacks

Bring in snacks to your work, community groups or to a family do to help get people together. Remind people of your fundraising, what you’re doing and why and get talking over a bite to eat. It’s a great icebreaker, and a win-win – free food for them, and the chance for you to get donations.

7. Votes

7. Votes

Why not offer to add extra challenges to your marathon run and ask people to donate to your page in order to vote on which you do? You could have people vote on what you wear this race day, what playlist you listen to, or maybe they can set you mini tasks to do on the race, like get a selfie pulling the craziest face, or selfies with as many runners as you can. You could also run a competition for people to guess your finisher time; they make a donation when they guess and the winner wins a prize!

8. Work

8. Work

Check if your workplace does matched giving and you could even double your fundraising total with no extra work. Plus you could see if your workplace will get involved – maybe a casual Friday for donations to your fundraising page? Or simply just be the office tea maker for the day!

Got any ideas to push your fundraising in the last couple weeks? Share them with us on Facebook and @VMGiving. You never know who you can inspire, or what you’ll find out!