London Marathon Event Director Hugh Brasher being interviewed at the opening press conference at the Guoman Tower Hotel by Tim Hutchings. The Virgin Money London Marathon, 19th April 2017.Photo: Thomas Lovelock for Virgin Money London MarathonFor further information:

Hugh Brasher at the 2017 Virgin Money London Marathon

Today at Virgin Money London Marathon Race HQ, we are joined by Race Director Hugh Brasher, son of co-founder of the event Chris Brasher.

The Mental Health Marathon

Hugh’s first piece of business is to announce his delight that the 2017 London Marathon would be the first “Mental Health Marathon” aiming to raise awareness of Heads Together; the official partner charity of this year’s marathon.

Spearheaded by the Duke and Duchess of Cambridge and Prince Harry, the Heads Together campaign aims to start thousands of conversations about mental health, to show people across the UK and beyond that issues with mental health can be experienced by anyone at any time and to end the stigma attached to mental health.


The theme for this year’s marathon, unveiled in January of this year, is #ReasontoRun, which Hugh talks about next at the opening Press Conference. Hugh says;

Everybody has a #ReasontoRun and they can be incredibly emotive – it’s a really unifying campaign.”

You can read some Virgin Money Giving fundraisers’ reasons for running.

Race Day

The Virgin Money London Marathon is the biggest annual single day fundraising event in the world. Tim Hutchings, who is interviewing Hugh today, points out that it’s unlikely that Hugh’s dad Chris had any idea how successful a fundraising event the race would become.

Last year was another record breaking year at the London Marathon with a smashing £59.3 million raised, bringing the total to £830 million.

Hugh closes the press conference by summing up the London Marathon, race day and its place in London.

The thing which is so unique about this one day of the year is that London comes out and shows its unity. We are running through communities and we we are part of the community. The London Marathon is the biggest street party in Great Britain


About Amy