Virgin Money has teamed up with leading autism charity, the National Autistic Society, to help launch the UK’s first week-long event, launching 2 October, where shops and services take 60 minutes to provide autistic people with a break from the usual overload of ‘too much information’.
We will be taking simple steps to make Stores and Lounges more autism friendly – including dimming the lights, turning down music and sharing information about autism with colleagues and customers.
More than 1 in 100 people are on the autism spectrum which means that someone sees, hears and feels the world in a different, often more intense way to other people. Autistic people often find social situations difficult and struggle to filter out the sounds, smells, sights and information they experience, which means they can feel overwhelmed by ‘too much information’ when out in public. The National Autistic Society’s recent survey revealed that 64% of autistic people avoid sometimes going to the shops because of this.
Each Store and Lounge will be participating for 60 minutes on 2 October to provide autistic people with a break from the usual overload of ‘too much information’.