What’s the big idea?
Social Bite has a very big idea indeed – the charity has a five year plan to eradicate homelessness in Scotland. To raise funds for this grand plan it is bringing together 9,000 people in Edinburgh’s Princes Street Garden for the world’s largest ever sleep-out. The event follows Social Bite’s “CEO sleep-out” event last year which raised £550,000.
Why do we love it?
Individual and corporate sponsors get access to different, totally one-off and unique experiences throughout the night depending on how much they raised. All the money raised will go to towards the new 1.5-acre Social Bite Village just north of Edinburgh which has 11 houses to help homeless people get back on their feet.
What’s the secret of its success?
The tiered access plan keeps fundraisers engaged and the rewards are intriguingly fun – John Cleese will be reading a bedtime story, Liam Gallagher will be busking and Rob Brydon will be serving bacon butties in the morning – but it is the ambition of the project that is really winning people around. As the organisers say: “We want to make Scotland an example for the whole world to follow. We’re a small country. A nation of innovators. The statistics of homelessness in Scotland are not insurmountable”.
See more about Sleep in the Park here.
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