The insider’s guide to fundraising; Jackie Scully

The start of the year can be a tough time for those trying to raise sponsorship for taking part in the Virgin Money London Marathon. The first rush of excitement about winning a place has gone, but April and the start line seem a long way off. How do you keep the pledges coming in? Running.London speaks to inspiring fundraisers to get their tips.

Jackie Scully, the runaway bride

Jackie Scully made headlines at the 2017 Virgin Money London Marathon by combining the big day with her own big day: marrying her partner Duncan on the Cutty Sark before running the race together. The couple raised an incredible £30,000 for their charities – here’s her fundraising advice…

Make it personal

Share your training journey (highs, lows and humorous vaseline worries) – not just your fundraising page – and friends, family and connections will see just how much the marathon (and your chosen charity) means to you.

Go direct

Just because you share a post on Facebook or Twitter, doesn’t mean your friends will always see it. Personal emails that highlight relevant details are a lot more powerful and will make it easier to keep track of who knows what. Messages around payday can be particularly effective.

Follow up

Busy lives often get in the way of good intentions. A gentle nudge can get those who promise to donate to actually click on your fundraising page.

Get creative 

Would colleagues pay you to stop talking about your marathon-sized blisters and long runs? Would an impromptu bake sale get you over the fundraising finish line? Preparing for the physical challenge of the marathon can feel all-consuming, but a few extra commitments won’t wreak havoc on your training plan.

Start a marathon sweepstake

Getting people to guess your finish time for a few pounds is a great way to boost those coffers. Split the pot between the charity and the best guess (who might just donate their share anyway) and everyone wins!

Just ask

As terrifying as it can sometimes be to ask for donations, it is amazing just how many people out there will really want to help you make a difference. Sometimes the only thing stopping you, is you.

Jackie is running 2,018 miles in 2018 to raise money for or Breast Cancer Care, Willow and CoppaFeel. You can read more about her #milesbetter2018 campaign here.

We’re #RunningLondon with you

Virgin Money Giving will be hosting a whole load of Virgin Money London Marathon content for runners, fundraisers and fans. Check back for regular content between now and 22 April and don’t forget to keep an eye on our twitter and Facebook.