Fundraising Tips from our London Marathon Experts Event

This month our Manchester Lounge hosted a London Marathon ‘Meet the Experts Event’. The evening was attended by over 100 Virgin Money London Marathon runners who had the opportunity to meet a selection of experts including Geoff Whightam, the London Marathon Race Day commentator, Louise Sutton, Performance Nutritionist and Steve Vernon, Running Coach. The trio of experts shared their knowledge on how to prepare for the race day and what to do on the day itself. Read more from this of experts in our Expert Tips for the London Marathon article.

In addition to our Marathon experts, we were joined by two fundraising experts who shared their own tips for success on raising money for your chosen charity. Garry Parkinson-Fraser (right), who raised money for SeeAbility and James Parry (left), who raised money for Children With Cancer spoke about the successes and pitfalls on fundraising. Check out their top ten tips that you can apply to your own charity fundraising.

1. Why did you choose your charity?

1. Why did you choose your charity?

When you set up your Virgin Money Giving page, be sure you use your Story section to talk about the charity you are running for, the work they do, how the funds will impact the charity, and any personal connection you have.

2. Share your story

2. Share your story

Share your own journey when it comes to training for the London Marathon on your page and social media. If you’re scared – tell your audience! If your training plan is taking over your life, let people know! People often donate as a way of encouragement – and even sometimes out of pity…

3. Keep it Social

3. Keep it Social

Use Social Media in any way that you can to take your audience on your journey. Post videos from your runs, update them on your aches and pains, highs and lows – and if you run with a dog be sure sure to include a photo, as a nation of dog lovers it can often boost your donations! If you struggle with Social Media, ask for help, there will always be someone willing to give you a hand.

4. Merci, Gracias, Thanks

4. Merci, Gracias, Thanks

When you get a donation make sure you say “thank you” on Social Media. It’s a great way to make people feel good and keeps your fundraising story on people’s pages.

5. Don't get hung up on a dry spell

5. Don't get hung up on a dry spell

January is always a slow month in terms of donations but don’t get hung up on that, April is still months away. Use any quiet time to think about how you are going engage your audience in for the next few months.

6. Pull a big crowd

6. Pull a big crowd

Large contained audiences are great for donations. You can organise quizzes, raffles, bingo, bake sales, sweepstakes, the list is endless. It could be at your place of work, social club or your local sports club; work alongside them and plan a suite of activity or a big event. If you can organise fundraising activity in which your audience can take part, then it appeals to people as they feel like they are getting something for their money.

7. Timing is everything

7. Timing is everything

Target at the right time: make sure you reach out to your audience every Pay Day!

8. Cast your net wide

8. Cast your net wide

Build an army of foot soldiers that will help you with fundraising. Different people can often reach different audiences whether it be family, friends or colleagues. It’s important to cast your net wide, the more the merrier!

9. Wear your medal with pride

9. Wear your medal with pride

When you have run the London Marathon and received your medal, be sure to wear it on the train home, to the pub or social occasion, even at work. People often start of conversation because of the shiny medal round your next and will often slip you donation for your efforts.

10. Don't stop at the finish line

10. Don't stop at the finish line

Don’t just stop when you have completed the Marathon. Why not organise a social event and sell tickets? It’s a great way to finish off your journey and people will want to celebrate with you. Make sure you wear that medal though!

We’re #RunningLondon with you

Virgin Money Giving will be hosting a whole load of Virgin Money London Marathon content for runners, fundraisers and fans. Check back for regular content between now and 22 April and don’t forget to keep an eye on our twitter and Facebook.