Fundraising tips from two fundraising experts

Coming up with new and fresh ideas to keep up the fundraising momentum can often be tough. But fear not! We have some great little fundraising nuggets that will help with any fundraising challenge you might be taking on.

We took part in a fundraising clinic in Manchester, hosted by the Virgin Money London Marathon, which welcomed two fantastic fundraisers to share their expertise and wisdom on successfully raising money for charity. Garry Parkinson-Fraser (right), who raised money for SeeAbility and James Parry (left), who raised money for Children With Cancer – spoke about the successes of their own fundraising as well as the pitfalls to avoid – and how you can apply this to your own fundraising.

Check out their top ten fundraising tips – you don’t need to be running a marathon to benefit!

1. Why did you choose your charity?

1. Why did you choose your charity?

When you set up your Virgin Money Giving page, be sure you use your story section to talk about the charity you are running for, the work they do, how the funds will impact the charity, and any personal connection you have.

2. Share your story

2. Share your story

Share your own journey on your page and social media – whether it’s training for the event you’re taking part in or setting up the event you’re holding. If you’re scared – tell your audience! If your event is taking over your life, let people know! People often donate as a way of encouragement – and even sometimes out of pity…

3. Keep it social

3. Keep it social

Use social media in any way that you can to take your audience on your journey. Post videos from your runs, take pictures of the cakes you’ve baked, share a countdown until the day your fundraising will take place. Updating your followers on your aches and pains and highs and lows will make them feel involved. If you struggle with social media, ask for help, there will always be someone willing to give you a hand.

4. Merci, gracias, thanks

4. Merci, gracias, thanks

When you get a donation make sure you say “thank you” on social media. It’s a great way to make people feel good and keeps your fundraising story on people’s pages.

5. Don’t get hung up on a dry spell

5. Don’t get hung up on a dry spell

Use any quiet time to think about how you are going engage your audience for the next few months.

6. Pull a big crowd

6. Pull a big crowd

Large contained audiences are great for donations. You can organise quizzes, raffles, bingo, bake sales, sweepstakes, the list is endless. It could be at your place of work, social club or your local sports club; work alongside them and plan a suite of activity or a big event. If you can organise fundraising activity in which your audience can take part, then it appeals to people as they feel like they are getting something for their money.

7. Timing is everything

7. Timing is everything

Target at the right time: make sure you reach out to your audience every pay day!

8. Cast your net wide

8. Cast your net wide

Build an army of foot soldiers that will help you with fundraising. Different people can often reach different audiences whether it be family, friends or colleagues. It’s important to cast your net wide, the more the merrier!

9. Celebrate your success

9. Celebrate your success

When you have completed your event, make sure to tell people about it! Share pictures of the event itself – whether it was jumping out of a plane or sitting in a bath of baked beans. If you were taking part in an organised event and received a medal, be sure to wear it on the train home, to the pub or social occasion, even at work. People often start a conversation because of the shiny medal round your next and will often slip you a donation for your efforts.

10. Don’t stop at the finish line

10. Don’t stop at the finish line

Don’t just stop when you have completed your event. Why not organise a social event and sell tickets? It’s a great way to finish off your journey and people will want to celebrate with you. Make sure you wear your medal though!