GDPR

Important GDPR update: we’re making some changes to our reporting

Just to follow up from our last email, we can confirm that our GDPR enhancements will be live from 20 May 2018.

This communication is intended to provide further clarification about using previously collected marketing consent data through our site and the changes you will see from Sunday.

Use of previously collected marketing consent data through our website

We are recommending that after we make our changes, you no longer use marketing consent previously collected through our site for future marketing activity, unless you reconfirm that consent is still valid.

A lot of organisations collecting marketing consent have been contacting their supporters to reconfirm if they are still happy to receive marketing. This is the safest way to ensure your records are accurate.

This is important, as outlined in our Q&As, previously you were not specifically named when we collected marketing consent for you.

What changes you can expect from 20 May 2018

We have redesigned the way we are collecting consent for you.

We are replacing the data item in your charity reports called ‘charity marketing permissions’ and replacing this with six new columns to give you all the data you need around the new way we are collecting consent.

Here are the six new data items we are adding, so you can see who has consented to marketing from you:

• Fundraiser charity marketing consent
• Fundraiser charity marketing consent date
• Fundraiser 18 or over
• Donor charity marketing consent
• Donor charity marketing consent date
• Donor 18 or over

We are making these changes across our standard and flexible reports. If you have created and saved a custom report, you will need to recreate any custom reports to include these new data items. Data will no longer be in ‘charity marketing permissions’.

As we are recommending that you only rely on consent collected through our site after our changes, the changes we are making from the 20 May 2018 mean you will no longer have access to previously collected consent. This will help you avoid making mistakes using old and newly collected marketing consent data.

If in the future you are required to provide evidence of any marketing consent you relied on for past marketing campaigns (for example to respond to the ICO), please call us and we can provide you with any historical information you might need. However, we will not be able to provide you with historical data to use for future campaigns.

Here are what our specific data items mean:

For donors
• Donor 18 or over (displaying as ‘yes’, ‘no’, or ‘unknown’). Where the status is set to ‘no’ this means the donor is between the ages of 13 to 17. Where the status is set to ‘unknown’, this means we have not previously gathered this information, or not asked it (e.g. currently this is not asked through our APIs).
• Donor charity marketing consent (displaying as ‘charity marketing allowed’, ‘charity marketing not allowed’, or ‘not held’). Where the status is set to ‘not held’ this means we have not previously gathered this information, or not asked it (e.g. currently this is not asked through our APIs).
• Donor charity marketing consent date (displaying as the date, or blank). This new field gives you the exact date when the consent was collected. Where the date is blank, this means the marketing consent status is not held.

For fundraisers
• Fundraiser 18 or over (displaying as ‘yes’, ‘no’, or ‘unknown’). Where the status is set to ‘no’, this means the fundraiser is between the ages of 13 to 17. Where the status is set to ‘unknown’, this means we have not previously gathered this information, or not asked it (e.g. currently this is not asked through our APIs).
• Fundraiser charity marketing consent (displaying as ‘charity marketing allowed’, ‘charity marketing not allowed’, or ‘not held’). Where the status is set to ‘not held’ this means we have not previously gathered this information, or not asked it (e.g. currently this is not asked through our APIs).
• Fundraiser charity marketing consent date (displaying as the date, or blank). This new field gives you the exact date when the consent was collected. Where the date is blank, this means the marketing consent status is not held.

Any questions, please check our GDPR Q&As. If your questions are not answered by our Q&As, please email us at theteam@virginmoneygiving.com and we’ll do our best to help you.

Kindest regards

Jo Barnett
Executive Director