Over on our Charity Insider twitter feed, we have shared lots of examples of fantastic charity videos. We know that video is a fantastic way to tell your charity’s story; video can be emotive, impactful and it doesn’t always require a lot of budget.
We decided that it was time to stop simply sharing videos and instead, talk to an expert about exactly what can make a video work and how any charity can make this work for them – all you need is a camera.
Should a charity video be educational or entertaining? Do you always need a big budget? What’s more important – planning or production?
Enter Ben Matthews, Director at the creative agency for non-profits Montford.
And don’t forget to stick around for the end of this video, where we have links to a more in-depth look at each of the three videos.