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Inside Charity X: Brain & Spine Foundation

 Andrew Cater, Community and Events Fundraiser at Brain & Spine Foundation  on what makes the charity tick.   Can you explain what Brain & Spine Foundation does in seven words? Provide information and support on neurological problems. And what you do in your role in three… Inspire our fundraisers. What’s the best thing the Brain & Spine Foundation has ever spent money …

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The perfect pitch email to the media

You may have already read in The Knowledge section, ‘How to get your charity covered by the media’, which has given you a useful insight into how to spread the word to the world via press, radio and TV. Now you can download a useful Takeaway resource to help you create the perfect email to pitch your story to the …

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How to get your charity covered by the media

Tim Arthur, Creative Director at Virgin Money, gives us his six-point plan for the perfect way to get the media talking about your charity Tim Arthur is a man who knows how to get the word out in the media. Before taking on his current role as Creative Director of Virgin Money, he worked as CEO of media company Time …

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Let’s talk about… the past, the present and the future

Jo Barnett, Executive Director of Virgin Money Giving, celebrates the company’s eighth birthday and looks to the future of digital giving Birthdays offer an opportunity to look back, but also look forward. Virgin Money Giving is eight years old this month and I’m proud to say that over this period we’ve helped over 14,000 charities raise over half a billion …

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Inside Charity X: CoppaFeel!

Kerry Russell, director of income generation at CoppaFeel!, reveals how the charity’s small team keeps the country boob-aware Can you explain what your charity does in seven words? Educate (empower and encourage) young people to be boob-aware. What’s your favourite thing about working at CoppaFeel!? The culture. There is a “can-do energy” here which is contagious – everyone is passionate …

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Ideas we love: Dry January

Dry January What’s the big idea? Raising both funds and awareness, Alcohol Concern’s ‘Dry January’ encourages those that drink a little too much to go booze-free for the first month of the year. Why do we love it? Because in just two words most people will get the concept. The digital tools created to support the campaign – including an …

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How to plan the perfect Christmas campaign

Kim Allen and Edward Tait from Crisis share their secrets for fundraising over the festive period. If you think the high street starts the countdown to Christmas early, with shops awash with stockings the moment the clocks go back in October, share a thought for the people that work at Crisis. “Christmas starts in January around here,” laughs Kim Allen, …

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