Let’s talk about… the London Marathon

Jo Barnett, Executive Director of Virgin Money Giving, looks at how charities of every size can capitalise on the largest annual fundraising event in the world. The Virgin Money London Marathon is the one event every charity should be able to leverage to drive donations. The event has such a strong association with fundraising that even runners who get a …

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How to fundraise through a sports event

Sporting events are increasingly important to the charity sector – the 2017 Virgin Money London Marathon alone raised a record £61.5 million for good causes – but how can smaller charities capitalise on these opportunities? We sat down with two experts in event fundraising – Emily Roff, Sports Events and Community Fundraising Manager at Children with Cancer UK  and Devina …

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Countdown to a sporting event

You may have already read in The Knowledge section, ‘How to fundraise through a sports event’, which has given you a useful insight into how to make the most of fundraising either by having places at official sports events, or organising your own sporting challenge for your supporters. Now you can download a useful Takeaway resource to remind you of …

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Ideas we love: CASCAID

CASCAID What’s the big idea? CASCAID is a new initiative with one audience in mind – the asset management community and their friends. It sets them a one-year target to raise a certain amount for Cancer Research UK. Bearing in mind this sector looks after an estimated £7tn in the UK alone, it seems like a wise move. Why do …

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Let’s talk about… crowdfunding

Let’s talk about… the future of online giving

Jo Barnett, Executive Director of Virgin Money Giving, looks at how crowdfunding is changing the face of online giving. There is little doubt that crowdfunding is transforming the way people give. If you’d have told me five years ago that people would donate tens of thousands online to strangers who they’d never met and only read about, with no way of knowing what …

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Ten tips for a successful email newsletter

Kickstart your digital marketing with an email newsletter

You may have already read in The Knowledge section, ‘Kickstart your digital marketing with an email newsletter’ which will have given you a useful insight into connecting with your army of fundraisers. Now you can download a useful Takeaway resource of 10 top tips to remind you of what to include when compiling your email newsletter. The Knowledge Takeaway – Creating a successful newsletter If you …

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Someone Special: More than just in memory fundraising

Someone special is a fundraising tool that is designed to help your fundraisers at a difficult time in their own life or the life of their loved one. More than just ‘in memory’ fundraising, it’s a unique tool that can be used by fundraisers who are in treatment or recovery themselves, or by fundraisers on behalf of their loved ones. Click here to find out more …

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