Records tumble at the 2019 Virgin Money London Marathon

Colin, the man in the Big Pink Dress at the 2019 Virgin Money London Marathon

You and your supporters made this year’s Virgin Money London Marathon the best yet. Thanks to nearly 14,000 fundraisers who gave their all for charity running 26.2 miles. Thanks to the friends, family and colleagues who donated over 600,000 times. You’ve raised a staggering £26.8 million so far and we expect that to hit £28 million. Wow. We can’t wait …

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Let’s talk about… transparent pricing

Jo Barnett, Executive Director - Virgin Money Giving

Change is in the air when it comes to digital fundraising. BT MyDonate closes its free service at the end of June, JustGiving has announced a change to its pricing structure, new entrants such as Facebook and GoFundMe are being more vocal in the market and Virgin Money Giving is now part of the bigger CYBG banking group with the …

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How our charities are promoting their cause with our donate buttons

Donate button example

We recently created a brand new helpguide to make it easier for you to promote your charity, so you can send your supporters exactly where they need to go in just one simple click. For example, you can create your own deeplinks to support appeals for monthly £10 donations, or build a new community of fundraisers for your event – …

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Celebrating Virgin Money Giving in 2018

Merry Christmas from Virgin Money Giving

Wow, this year was a busy one and we couldn’t have done it without all our fantastic charities and fundraisers. Together we’ve raised millions for good causes. Plus we’ve been working hard to make fundraising even better, so that you can make an even bigger difference. Here’s some of our highlights. January We launched a brand new welcome journey for …

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All new features for November – Virgin Money Giving

Our team has been working hard all year to make your experience of using Virgin Money Giving even better. We’ve rebuilt the fundraiser and donor journeys, given our website a brand new look and feel, added Reporting BETA and started rolling out Donor Covers Fee (this will be live for all our charities over the coming weeks). And it’s not even …

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Last-minute Christmas campaign ideas

Christmas Jumpers

Haven’t yet organised your Christmas campaign? No need to panic – just take some inspiration from some of last year’s best festive campaign ideas. Christmas Jumpers for Grace Kelly Ladybird Trust Amount raised: £3,021 What’s the big idea? This campaign combined the three things we love the most about Christmas: good intentions, warm hearts and looking faintly ridiculous. The idea …

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How to make the most of #GivingTuesday

Giving Tuesday staff at launch event

#GivingTuesday holds the world record for the most amount of money donated online in 24 hours. Gráinne Mathews – from the Charities Aid Foundation, which leads #GivingTuesday’s UK activities – tells you how you can get involved. Starting in 2012, #GivingTuesday was created as a global day of giving, an antidote to the mass consumerism witnessed over the previous days of …

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Whizz-Kidz testimonial: why Virgin Money Giving came out top


Charlotte Ulett, Events Fundraising Officer at Whizz-Kidz: “What would I say to a charity thinking of working with Virgin Money Giving? I would say they should definitely do it. We had worked with Virgin Money Giving alongside other fundraising platforms for a long time, but this year we decided to go with them exclusively. We considered what was good for …

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Looking back at a record Virgin Money London Marathon

2018 Virgin Money London Marathon

Our goal as the official fundraising partner of the Virgin Money London Marathon, has always been to help you raise more and to use our partnership to give your supporters an experience they won’t forget. In fact, when asked in our survey at Expo, more fundraisers said they would recommend Virgin Money Giving over JustGiving. So with the Virgin Money …

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How to make donating easy


Create deeplinks from your website to Virgin Money Giving and make it even easier for your supporters to donate. Deeplinks are links that have prefilled instructions so you can personalise at what point your supporters land in our donation journey. Deeplinks give your supporters a better experience and can increase donations. It means they don’t need to search for your charity …

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