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How to get your charity covered by the media

Tim Arthur, Creative Director at Virgin Money, gives us his six-point plan for the perfect way to get the media talking about your charity Tim Arthur is a man who knows how to get the word out in the media. Before taking on his current role as Creative Director of Virgin Money, he worked as CEO of media company Time …

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How to plan the perfect Christmas campaign

Kim Allen and Edward Tait from Crisis share their secrets for fundraising over the festive period. If you think the high street starts the countdown to Christmas early, with shops awash with stockings the moment the clocks go back in October, share a thought for the people that work at Crisis. “Christmas starts in January around here,” laughs Kim Allen, …

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How to fundraise through a sports event

Sporting events are increasingly important to the charity sector – the 2017 Virgin Money London Marathon alone raised a record £61.5 million for good causes – but how can smaller charities capitalise on these opportunities? We sat down with two experts in event fundraising – Emily Roff, Sports Events and Community Fundraising Manager at Children with Cancer UK  and Devina …

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Countdown to a sporting event

You may have already read in The Knowledge section, ‘How to fundraise through a sports event’, which has given you a useful insight into how to make the most of fundraising either by having places at official sports events, or organising your own sporting challenge for your supporters. Now you can download a useful Takeaway resource to remind you of …

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Mental Health in the Workplace Conference

Mental Health Conf

We recently hosted a Mental Health in the Workplace Conference at our Gosforth Office which we ran in partnership with Business In The Community. The event, which was attended by more than 80 delegates from businesses across the North East, saw representatives from Virgin Trains, Greggs, Sage, Ward Hadaway, NHS, Fire Service, Newcastle Airport and Balfour Beatty come together to address the …

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Ten tips for a successful email newsletter

Kickstart your digital marketing with an email newsletter

You may have already read in The Knowledge section, ‘Kickstart your digital marketing with an email newsletter’ which will have given you a useful insight into connecting with your army of fundraisers. Now you can download a useful Takeaway resource of 10 top tips to remind you of what to include when compiling your email newsletter. The Knowledge Takeaway – Creating a successful newsletter If you …

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Someone Special: More than just in memory fundraising

Someone special is a fundraising tool that is designed to help your fundraisers at a difficult time in their own life or the life of their loved one. More than just ‘in memory’ fundraising, it’s a unique tool that can be used by fundraisers who are in treatment or recovery themselves, or by fundraisers on behalf of their loved ones. Click here to find out more …

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Kickstart your digital marketing with an email newsletter

Kickstart your digital marketing with an email newsletter

Virgin Money Giving finds a world of opportunity in the inbox Digital marketing promises the world to smaller charities, connecting you with a virtual army of fundraisers and a huge new audience of potential donors. However, the term ‘digital marketing’ is the widest of umbrellas – covering everything from display advertising and search engine optimisation to influencer marketing and social media …

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The Dos and Don’ts of fundraising on Twitter

The dos and don’ts of fundraising on Twitter

Marcus Webb, former global editor-in-chief of Time Out, which has over 10 million followers on Twitter, on how to turn 140 characters into charity cash. DO post as much as you can Unlike Facebook – whose algorithm will mask your content if it’s not being interacted with – Twitter is largely chronological so the more you post the more likely …

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Five step guide to creating a corporate friendship

Lucy Sharma, corporate partnerships manager at The Outward Bound Trust – a charity which teaches youngsters leadership skills by getting them into outdoor activities – gave us the following five step guide for creating a corporate friendship. Spread your net wide By and large, we target those whose work or values are a natural fit with us – working in …

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