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Kickstart your digital marketing with an email newsletter

Kickstart your digital marketing with an email newsletter

Virgin Money Giving finds a world of opportunity in the inbox Digital marketing promises the world to smaller charities, connecting you with a virtual army of fundraisers and a huge new audience of potential donors. However, the term ‘digital marketing’ is the widest of umbrellas – covering everything from display advertising and search engine optimisation to influencer marketing and social media …

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The Dos and Don’ts of fundraising on Twitter

The dos and don’ts of fundraising on Twitter

Marcus Webb, former global editor-in-chief of Time Out, which has over 10 million followers on Twitter, on how to turn 140 characters into charity cash. DO post as much as you can Unlike Facebook – whose algorithm will mask your content if it’s not being interacted with – Twitter is largely chronological so the more you post the more likely …

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Five step guide to creating a corporate friendship

Lucy Sharma, corporate partnerships manager at The Outward Bound Trust – a charity which teaches youngsters leadership skills by getting them into outdoor activities – gave us the following five step guide for creating a corporate friendship. Spread your net wide By and large, we target those whose work or values are a natural fit with us – working in …

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Ten tips for building a strong corporate partnership

Ten tips for building a strong Corporate partnership

Long term relationships can be extremely lucrative for charities and save the stress of selecting and pitching to new corporates. Here’s our top 10 tips to turn your corporate fundraising partnership into something sustainable and long term. 1. Build a wider network As well as dealing with Corporate Social Responsibility Managers, are there people who look after community objectives, HR …

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Ten tips for holding a successful event

Ten tips for throwing a successful event

You may have already read in The Knowledge section, ‘How to hold a successful event’ which has given you a useful insight into how to go about putting on a successful fundraising event without it seeming too daunting a challenge. Now you can download a useful Takeaway resource to remind you of what to think about when planning your event and how to maximise your fundraising …

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How to hold a successful event

Ten tips for throwing a successful event

A good new event can do wonders for a charity – raising awareness and cash in equal measure, while also giving you the chance to reward existing fundraisers and recruit new ones. But where do you start? Virgin Money Giving talks to two professional event planners to find out. The numbers are mind-boggling. Sixteen thousand runners a year tackling 13.1 miles …

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Five Promises from Virgin Money Giving

Virgin Money Giving, the not-for-profit online fundraising service from Virgin Money, wants to help charities to raise as much money as possible, and to help ensure that the money raised goes to where it is needed most. To do that, Virgin Money Giving has made five key promises to its charity partners. These five promises are designed to not only help charities …

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