Charity Insider

Through the keyhole at Teenage Cancer Trust

Have you ever wished you could go through-the-keyhole style and have a peek into the workings of fellow charities? Well we have been lucky enough to be invited into the worlds of some fantastic charities and today we are delighted to bring you Joanna Sullivan, Head of Mass Participation at Teenage Cancer Trust, who talked us through life at the …

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Kickstart your digital marketing with an email newsletter

Kickstart your digital marketing with an email newsletter

There’s a world of opportunity in the inbox and Katie Hart, from Digital Marketing specialists Mapp, has seen some great successes in email marketing. Digital marketing promises the world to smaller charities, connecting you with a virtual army of fundraisers and a huge new audience of potential donors. However, the term ‘digital marketing’ is the widest of umbrellas – covering …

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A Christmas Campaign can boost your charity’s year

Kim Allen and Edward Tait from Crisis – known for their amazing annual homeless Christmas appeal – share their secrets on the art of storytelling and using social media to put on a successful festive period fundraising campaign. If you think the high street starts the countdown to Christmas early, with shops awash with stockings the moment the clocks go …

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An exercise in exercise; sporting charity events can do more than just make you sweat

Two experts in event fundraising talk to us about how sporting charity events are a fantastic way to fundraise and build your supporter base – and how it’s not just big charities that can benefit. Sporting events are increasingly important to the charity sector – the 2017 Virgin Money London Marathon alone raised a record £61.5 million for good causes …

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Fundraising and Facebook; your audience is out there

The dos and don'ts of fundraising on Facebook

Lots of charities have fantastic ideas but aren’t sure how to get them in front of the right people. Well social media is a great place to find them and Marcus Webb, former global editor-in-chief of Time Out – which has over 10 million fans on Facebook – spoke to us about the tips he always follows when pushing things …

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Inside Charity X: Brain & Spine Foundation

 Andrew Cater, Community and Events Fundraiser at Brain & Spine Foundation  on what makes the charity tick.   Can you explain what Brain & Spine Foundation does in seven words? Provide information and support on neurological problems. And what you do in your role in three… Inspire our fundraisers. What’s the best thing the Brain & Spine Foundation has ever spent money …

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Inside Charity X: CoppaFeel!

Kerry Russell, director of income generation at CoppaFeel!, reveals how the charity’s small team keeps the country boob-aware Can you explain what your charity does in seven words? Educate (empower and encourage) young people to be boob-aware. What’s your favourite thing about working at CoppaFeel!? The culture. There is a “can-do energy” here which is contagious – everyone is passionate …

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Ideas we love: Dry January

Dry January What’s the big idea? Raising both funds and awareness, Alcohol Concern’s ‘Dry January’ encourages those that drink a little too much to go booze-free for the first month of the year. Why do we love it? Because in just two words most people will get the concept. The digital tools created to support the campaign – including an …

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