Charity Insider

A video on videos: how to tell your charity’s story and make an impact

Over on our Charity Insider twitter feed, we have shared lots of examples of fantastic charity videos. We know that video is a fantastic way to tell your charity’s story; video can be emotive, impactful and it doesn’t always require a lot of budget. We decided that it was time to stop simply sharing videos and instead, talk to an …

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How to create a £1 million event with Duchenne UK

Molly Hunt, Head of Communications at Duchenne UK, explains how the Duchenne Dash went from a £200,000 event to raising over a million pounds annually for the charity in just six years, and offers her tips on how other charities can create and grow a successful event How did a bike ride become the biggest fundraising event in a charity’s …

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School of Hard Knocks: From starting out to becoming £1 million charity

School of Hard Knocks

Are you knocking on the door of starting and growing a successful charity? CEO, Ken Cowen from the School of Hard Knocks shared how they found opportunities to mature and thrive, so they can help individuals on the edge find meaning in life through rugby. We joined Ken at FSI’s ‘In Conversation’ breakfast. He shared that he didn’t intend to …

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Meningitis Now: How we reinvigorated our fundraising event

Meningitis Now Toddle Waddle

At a recent FSI ‘In Conversation’ breakfast about “future proofing” charity fundraising, Beth Bottrill Meningitis Now Director of Fundraising was able to share some valuable insight. She talks to us about the lessons her team have learned while reinvigorating one of their most popular fundraising events. Here’s what Beth had to say. You need to look for problems The Toddle …

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Charity data and GDPR: The secret to successfully managing your data

    We know, you’ve heard nothing but those four letters since May; GDPR. Well with the new data protection regulation that came into force on 25 May impacting the way charities process their supporter data, we sat down with Shah Zaman Baig, Virgin Money’s Data Protection Officer, to demystify GDPR and share his expertise on keeping things simple. How …

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The secret to having your charity covered by the media

Tim Arthur, former Managing Director of the homeless charity Cardboard Citizens, is a man who knows how to get the word out in the media. Before taking on his current role as Creative Director of Virgin Money, he worked as CEO of media company Time Out. Tim talks to Charity Insider about the benefits of breaking barriers and getting into …

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Through the keyhole at Teenage Cancer Trust

Have you ever wished you could go through-the-keyhole style and have a peek into the workings of fellow charities? Well we have been lucky enough to be invited into the worlds of some fantastic charities and today we are delighted to bring you Joanna Sullivan, Head of Mass Participation at Teenage Cancer Trust, who talked us through life at the …

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Kickstart your digital marketing with an email newsletter

Kickstart your digital marketing with an email newsletter

There’s a world of opportunity in the inbox and Katie Hart, from Digital Marketing specialists Mapp, has seen some great successes in email marketing. Digital marketing promises the world to smaller charities, connecting you with a virtual army of fundraisers and a huge new audience of potential donors. However, the term ‘digital marketing’ is the widest of umbrellas – covering …

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Fundraising and twitter; getting your story into the twittersphere

Every charity has a story to tell but it’s not always easy to get them in front of the right people. Well social media is a great place to start and Marcus Webb, former global editor-in-chief of Time Out – which has over 10 million twitter followers – spoke to us about the tips he always follows when pushing things …

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A Christmas Campaign can boost your charity’s year

Kim Allen and Edward Tait from Crisis – known for their amazing annual homeless Christmas appeal – share their secrets on the art of storytelling and using social media to put on a successful festive period fundraising campaign. If you think the high street starts the countdown to Christmas early, with shops awash with stockings the moment the clocks go …

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