Charity Insider

Ideas we love: CASCAID

CASCAID What’s the big idea? CASCAID is a new initiative with one audience in mind – the asset management community and their friends. It sets them a one-year target to raise a certain amount for Cancer Research UK. Bearing in mind this sector looks after an estimated £7tn in the UK alone, it seems like a wise move. Why do …

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Inside Charity X: Nelson’s Journey

Inside Charity X: Nelson’s Journey

Sarah Hyde, Community Funding and Marketing Officer, from Nelson’s Journey lifts the lid on life at the Norfolk children’s charity. Can you explain what Nelson’s Journey does in seven words? Bring back smiles to Norfolk’s bereaved children. And what you do in three… Support community fundraisers. What are you most passionate about in your work? Making sure fundraisers are supported and that they …

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Pitching to a potential corporate partner – getting started

Approaching and pitching to a potential corporate partner is a daunting task for even the most experienced charity fundraisers. Which business do you approach? Who do you contact? What do you say? We’ve put together these top tips to answer all these questions and more to get you started. The warmest link Find a link between your organisation and theirs: …

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Top tips to help you keep your corporate impressed and inspired

Our Senior Account Manager Emma Rose has over 7 years’ experience helping charities make the most of their online fundraising at Virgin Money Giving and has noticed two main challenges that charities face with corporate fundraising; firstly, it can undoubtedly be intimidating, where to start? And secondly, those that do win corporate support often don’t cultivate the relationship for long term gains. …

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