Charity Insider

A successful event is within every charity’s reach

Ten tips for throwing a successful event

A new event can do wonders for a charity – raising awareness and cash in equal measure, while also giving the chance to reward existing fundraisers and recruit new ones. Salley Barney, from the Royal Parks Half, and Alex Rochford, from The Producers UK, talk us through the success stories they’ve seen. The numbers are mind-boggling. Sixteen thousand runners a …

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An exercise in exercise; sporting charity events can do more than just make you sweat

Two experts in event fundraising talk to us about how sporting charity events are a fantastic way to fundraise and build your supporter base – and how it’s not just big charities that can benefit. Sporting events are increasingly important to the charity sector – the 2017 Virgin Money London Marathon alone raised a record £61.5 million for good causes …

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Fundraising and Facebook; your audience is out there

The dos and don'ts of fundraising on Facebook

Lots of charities have fantastic ideas but aren’t sure how to get them in front of the right people. Well social media is a great place to find them and Marcus Webb, former global editor-in-chief of Time Out – which has over 10 million fans on Facebook – spoke to us about the tips he always follows when pushing things …

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The five simple steps to creating a corporate friendship

A corporate partnership can really be the Holy Grail of charity relationships as a fantastic source of new supporters and fundraisers. We found that many find the idea of trying to get involved with a corporate very daunting, so we talked to Lucy Sharma, corporate partnerships manager at The Outward Bound Trust – a charity which teaches youngsters leadership skills …

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The secrets to making your corporate relationship long term

Fundrasing at the Virgin Money Sheffield Lounge

Long term relationships can be extremely lucrative for charities and save the stress of selecting and pitching to new corporates. We asked around for some fresh ideas on turning existing corporate fundraising partnerships into something sustainable and long term. 1. Build a wider network As well as dealing with Corporate Social Responsibility Managers, are there people who look after community …

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It’s all about fundraising online

London Marathon Lady

Michael Hatton, Corporate Fundraising Manager at Virgin Money Giving hears charity’s talk about their fundraising successes every day and one aspect always comes up – fundraising online. Here Michael shares some of what he’s learnt from these charities about pushing online fundraising that bit further. Help your fundraisers think digital first “Most charities understand the potential of digital giving, but it’s important to …

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Inside Charity X: Brain & Spine Foundation

 Andrew Cater, Community and Events Fundraiser at Brain & Spine Foundation  on what makes the charity tick.   Can you explain what Brain & Spine Foundation does in seven words? Provide information and support on neurological problems. And what you do in your role in three… Inspire our fundraisers. What’s the best thing the Brain & Spine Foundation has ever spent money …

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Inside Charity X: CoppaFeel!

Kerry Russell, director of income generation at CoppaFeel!, reveals how the charity’s small team keeps the country boob-aware Can you explain what your charity does in seven words? Educate (empower and encourage) young people to be boob-aware. What’s your favourite thing about working at CoppaFeel!? The culture. There is a “can-do energy” here which is contagious – everyone is passionate …

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