Charity Insider

Ideas we love: Dry January

Dry January What’s the big idea? Raising both funds and awareness, Alcohol Concern’s ‘Dry January’ encourages those that drink a little too much to go booze-free for the first month of the year. Why do we love it? Because in just two words most people will get the concept. The digital tools created to support the campaign – including an …

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Ideas we love: CASCAID

CASCAID What’s the big idea? CASCAID is a new initiative with one audience in mind – the asset management community and their friends. It sets them a one-year target to raise a certain amount for Cancer Research UK. Bearing in mind this sector looks after an estimated £7tn in the UK alone, it seems like a wise move. Why do …

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Ideas we love: Celebration Garden of Forget-me-nots

Celebration Garden by St Richard’s Hospice What’s the big idea? In a similar campaign to the placing of ceramic poppies in the grounds of the Tower of London to mark centenary of WWI, the Celebration Garden saw 1,000 hand-crafted forget-me-nots planted in Worcester city centre. The flowers were sponsored by members of the public who later got to take them …

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Inside Charity X: Nelson’s Journey

Inside Charity X: Nelson’s Journey

Sarah Hyde, Community Funding and Marketing Officer, from Nelson’s Journey lifts the lid on life at the Norfolk children’s charity. Can you explain what Nelson’s Journey does in seven words? Bring back smiles to Norfolk’s bereaved children. And what you do in three… Support community fundraisers. What are you most passionate about in your work? Making sure fundraisers are supported and that they …

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