Create deeplinks from your website to Virgin Money Giving and make it even easier for your supporters to donate. Deeplinks are links that have prefilled instructions so you can personalise at what point your supporters land in our donation journey.
Deeplinks give your supporters a better experience and can increase donations. It means they don’t need to search for your charity on our website and in one click, you can send them directly to a page to set up a monthly donation to you, make a one-off direct donation, or support a particular campaign. You can add these links to your donate buttons on your website – or use the ones we’ve created for you.
You just need a few things to get started:
- Your charity Id
- Your campaign Id (if you have a particular campaign you want to promote)
- The donation amount you want to ask for (if you have a specific number in mind)
- And whether you want to ask for a one-off or monthly donation
Create a deeplink for your charity
To send supporters to donate directly to your charity you need to set up a link url starting with:
And then you need to add your charity Id. You’ll find this on the charity portal when you log in displayed as your account number. So for example you can add your charity using charityId=
https://uk.virginmoneygiving.com/donation-web/charity?charityId=1000219 will take you straight to donating to Oxfam.
Create a deeplink for a campaign
To send supporters to donate directly to a particular campaign you need to find your campaign Id. You’ll find this on the charity portal under campaigns, ‘amend a campaign’.
You can then create a deeplink straight to your campaign like this using &campaignId=
https://uk.virginmoneygiving.com/donation-web/charity?charityId=1000219&campaignId=226 will take you straight to donating to Oxfam’s campaign.
Preset the donation value
To take it one step further, you can preset how much you’re asking for (this can be any valid number) by using &donationAmount=
https://uk.virginmoneygiving.com/donation-web/charity?charityId=1000219&campaignId=226&donationAmount=10 will then take you straight to donating £10 to Oxfam’s campaign.
Create a deeplink for a monthly donation
To send supporters to set up a monthly donation to you, you’ll just need:
So for example, a monthly donation to Oxfam for £50 would look like this:
The frequency type will default to single so you only need to add this for monthly donations.
Share our buttons
You can use your new deeplinks with your own buttons on your website, or alternatively use the ones we’ve created for you.
We’ve rebranded and created new donate buttons for you to share with your supporters. Just add your new deeplinks to them and you’re ready to go.
Win places in the London Marathon for every direct donation you get
Between now and October, every direct donation collected through Virgin Money Giving can win you London Marathon places. Find out more about our giveaway here.