Fundraising and twitter; getting your story into the twittersphere

Every charity has a story to tell but it’s not always easy to get them in front of the right people. Well social media is a great place to start and Marcus Webb, former global editor-in-chief of Time Out – which has over 10 million twitter followers – spoke to us about the tips he always follows when pushing things on twitter, and how these tips can apply to charities.

If you’re looking for more on Facebook, you can find that here.

DO post as much as you can

Unlike Facebook – which will hide your content if it’s not being interacted with – Twitter is largely chronological so the more you post the more likely you’ll be seen.

DON’T forget the picture

We have found without a doubt that posts with images are much more prominent in your timeline and get increased retweets, likes and clicks.

DO consider using a Twitter management tool

Platforms such as Hootsuite – who offer non profit organisations up to 50% discount on social media solutions – can help you schedule posts so you can plan a week of even a month – of Twitter action by Monday lunchtime and then forget about it. They also track mentions, interactions, tweets, lists and more so you can see what’s working.

DON’T buy followers

It’s not cool to pay people to come to your party and it’s exactly the same when it comes to spending cash to have hundreds of egg-iconed dummy accounts follow you on Twitter to make you look popular. People will see through it and it could undermine your cause.

DO involve businesses

Most major companies have social feeds they need to fill, so it might be a good idea to team up on a campaign. It can be as simple as asking some businesses to donate prizes to give away at fundraising events. Then when you publicise the events on Twitter, you can tag the businesses – who should then spread their message to all their followers.

DON’T expect a retweet from the Twitterati

No matter how hard one tries, it turns out it’s unlikely that Beyoncé is going to bounce your appeal on to the Beyhive. However we have found that you can work your way up the chain. if you start with vocal supporters or patrons of your charity who may well retweet, then others are more likely to follow suit.

DO keep it snappy

Last year, twitter increased the number of characters you can use from 140 to 280 – however that doesn’t mean you have to use them all! We have found that with broadcast tweets, keeping them to 200-ish characters is more likely to get people reading.

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