We caught up with Beth Cox (left), Community Fundraising Coordinator, and Rhianne Watson (right), Events Fundraising Coordinator, at Cardiac Risk in the Young (CRY) to get their views on using Virgin Money Giving for their online fundraising…
“We’ve definitely seen a boost in fundraising since using Virgin Money Giving. Last year was our best year to date for fundraising since we launched the charity in 1995. It’s been quite a difficult time for charities recently, and yet we’ve managed to see a boost in our donations. That’s really down to the hard work of our supporters, although platforms such as Virgin Money Giving makes it easier for them to raise the necessary funds.
In Memory pages on Virgin Money Giving have helped our charity boost our donations. It’s a particularly important tool for our supporters, who in many cases have lost somebody close to them and the In Memory pages let them create personal pages about those people. Another tool on Virgin Money Giving that has really helped us is the new BETA reporting system, which has saved us lots of time when producing reports. The process of thanking supporters has also been made far more efficient through the Virgin Money Giving platform.
Although we’re seeing more people use Instagram and Twitter, Facebook remains the most important social media tool for sharing fundraising pages – people can reach the most friends through it. We’ve also seeing more donations being made through mobile these days. People are so reliant on their phones and it’s convenient to be able to donate through them.
It’s really important to us that Virgin Money Giving is a not-for-profit website. We are often asked about how much of the money people donate actually reaches the charity – it’s something our supporters really take into consideration and it’s great that we can tell them that Virgin Money Giving is not-for-profit. Collecting Gift Aid through Virgin Money Giving is also made really easy and it’s great not having to sort it as they pay it in full.
We follow Virgin Money Giving’s Charity Insider on Twitter and we find the regular updates and articles insightful and interesting. It’s a good way to keep up with news and different trends in the charity sector, and to find ideas for boosting fundraising.
All in all, we’ve always found Virgin Money Giving a user-friendly and efficient way for supporters to raise funds. It offers lots of useful tools for charities to utilise, the not-for-profit stance is great, and we’d highly recommend using it to other charities.”
Founded in 1995, Cardiac Risk in the Young works to reduce the frequency of sudden cardiac death in young people. It supports young people diagnosed with potentially life-threatening cardiac conditions, and offers support to grieving families affected by young sudden cardiac death.