Wow, this year was a busy one and we couldn’t have done it without all our fantastic charities and fundraisers.
Together we’ve raised millions for good causes. Plus we’ve been working hard to make fundraising even better, so that you can make an even bigger difference. Here’s some of our highlights.
We launched a brand new welcome journey for our fundraisers.
We relaunched our Fundraising App, so our fundraisers can keep track of their donations on the go.
We counted down to the 2018 Virgin Money London Marathon with our Running London campaign, running weekly competitions and sharing our top marathon insider tips.
Together we broke our fundraising records for the 2018 Virgin Money London Marathon, raising an amazing £24.2 million.
We updated our site to make sure we keep our users’ data safe and secure for GDPR.
We relaunched Charity Insider to help our charities find new inspiration for their campaigns, and started sharing ideas on our new twitter channel @vmgforcharities.
We gave our website a new look and feel with our new ‘change the world, one challenge at a time’ branding. It’s now cleaner, slicker and looks great too.
We gave our reporting a revamp and introduced Reporting BETA, so our charities can access their data faster and easier.
We launched our 2019 Virgin Money London Marathon miles more campaign, giving our fundraisers the chance to enter exclusive competitions, learn from our fundraising gurus and bring their friends together for a fundraiser at our Virgin Money Lounges.
We launched our brand campaign to celebrate the success of our new fundraiser and donation journeys amongst other things, and we’ve had fantastic results. Fundraisers now rally 19% more friends, supporters give 9% more and fundraisers are raising 34% more.
We gave our blogs a new home on our Fundraising Hub – it’s packed full of tips to help and inspire fundraisers, competitions, and lots of wise words from our gurus too.
Plus we committed to the Fundraising Regulator’s code of conduct.
We introduced Donor Covers Fee, so donors can now choose to cover our fees on behalf of our charities, and you can make an even bigger difference.
We can’t wait to see what we can do together in 2019 and we hope you have a lovely holiday season. See you next year.